A water-tight, proven 3-step framework to discover hidden growth opportunities in your product.
Marketers, Product Managers, UX designers & Business strategists
You will be able to:
- Learn how to write a clear problem statement/job-to-be-done that your customers are trying to do
- Field proper and effective customer research to test your assumptions
- Understand which customer needs are unmet based on empirical data findings
In most companies, managers can't agree on what a customer need really is. It’s even hard for them to come up with a clear problem statement. This framework of prioritizing opportunities works because it’s built around a solid understanding of what a customer need is. The opportunity formula (you can see it on the screenshots) will automatically show you which customer needs are unmet (just paste the data into the fields).
Knowing which customer needs to address in priority order enables you to systematically accelerate company growth.