Strategy Templates

Utilize our collection of strategy templates to perform in-dept strategic analysis of a business to help improve its operational performance!
Competitive Forces (Porter's Five Forces Template)
Download a free Porter's five forces template to analyze the competitive dynamics in an industry. In the strategic planning process,…
One Page Plan - Cheat Sheet
One page plan cheat sheet

Business Strategy Templates

Browse and download free business strategy templates from CFI marketplace. Get strategy templates and begin tour strategic analysis today!

What is Strategy?

Strategy is a plan of actions taken by managers to achieve a company’s overall goals. It’s essentially about deciding where the company wants to play in the market and how it is going to win customers. Strategy is a critical part of a business plan because it is closely tied to financial analysis and other aspects of a business. When a company develops its strategy, it has to consider different factors including the internal and external environment, opportunities and risks, as well as the company’s current and future performance.

Levels of Strategy

There are three different levels of strategy:

1. Corporate-level (Portfolio): Decisions about managing multiple businesses in the form of horizontal integration, vertical integration, diversification, acquisitions, etc.

2. Business-level: Market positioning strategies to help the company gain competitive advantage in one or multiple industry.

3. Functional-level: Activities within and between various functions of a company with the aim of improving efficiency of the overall business.

Strategic Analysis Process

Strategic analysis is an ongoing process. The essential steps are:

  • Assess the external environment which the business operates in and the internal environment of the company, which directly influences the current strategy the business is using.
  • Evaluate and assess current strategy relative to the market, goals, and expected future performance.
  • Generate strategic alternatives which will create value for the company and evaluate them based on certain key criteria.
  • Recommend and implement the optimal strategic alternative, which will be constantly monitored and reassessed.