Introduction and the big idea (slides 1-8)This section introduces the background of the company and the team, explaining why it exists and what it is trying to achieve (mission, vision, values). It then addressed the problem it is trying to solve, the audience it serves, and the timing. It is important to highlight the things that make the company unique and why it can serve the audience better than its competitors, such as showing its financial metrics.
Explain your secret sauce (slides 9-18)After addressing the issue facing the customers and how the company aims at solving the issue, it should describe its business model which supports its daily operation and other activities. The company should define its market segment and address how and where to acquire these customers. More importantly, the investors would want to know why the company wants to raise money, the potential growth opportunity of the business, as well as the company's competitive advantage over its industry rivals.
Offer the deal (slides 19-22)The next section would summarize the key financial information obtained from the company's financial model. Some of the key metrics to include might be profit margins, contribution margin (per unit or per customer), burn rate, expenses, and cash flow forecast for the next few years. It should clearly states the expected return on investment for the investors, and how the capital will be used or invested into the business.
Close (slide 23)The very last section of this pitch deck refers back to the company's mission/vision, and provides investors with just enough information to feel excited about the opportunity while still want to learn more. Screenshot from the template. Use this free Investment Pitch Deck PowerPoint Template as the foundation to creating your own pitch for raising capital or presenting to investors your business story!