The eCommerce Valuation model is a financial projection
model with a DCF valuation tailored to the eCommerce industry.

Included in the template you will find:

• The Income Statement, Balance Sheet and Cash Flow
• An Assumptions Section specific to the eCommerce industry with key drivers
for the business
• Supporting Schedules Section for Capital Assets and Debt
• Customer Metrics specific to the eCommerce industry
• DCF Valuation
• Graphs to visually display the Income Statement and Cash Flow Statement

First is the Assumptions sections where Assumptions are
entered in the cells for the projection periods. All assumptions can be
modified to fit specific key drivers of the business to see their impact on the
3 Statement model. All projected years are driven by formulas from the
Assumptions section and drive the income statement, balance sheet, and cash
flow sections. The Supporting Schedules section is all formulas that are tied
to the Assumptions and 3 Statement sections so no editing is necessary. The
Customer Metrics section includes metrics specific to the eCommerce industry
and is driven by the Assumptions section. Next, the DCF Valuation section
calculates the Enterprise Value (EV) of the business based on the financial
projections. Lastly, the Charts and Graphs section displays the Income
Statement, Contribution Margin, LTV, and Burn Rate visually. The correlating
data is above the graphs and tied to the model with formulas so they will
automatically adjust to any modifications in the model.

All cells in blue font are input cells where custom
information can be entered. All cells in black font are formulas set to
streamline the model. Sections are grouped to condense the model to view
sections individually.

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