What is sales tracking?

Sales tracking means keeping records and detailing all aspects of your sales process. Analyzing these records helps sales managers develop a sustainable strategy that keeps critical Sales KPIs performing. When done right, sales tracking provides crystal clear visibility into your sales process and the insights necessary to convert more prospects into customers.

Average Order Value

Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app. To calculate your company’s average order value, simply divide total revenue by the number of orders.

Conversion Rate

The conversion rate is the number of conversions divided by the total number of visitors. For example, if an e-commerce site receives 200 visitors in a month and has 50 sales, the conversion rate would be 50 divided by 200, or 25%. A conversion can refer to any desired action that you want the user to take.

Items per Order

Measure the total number of items purchased per order.