Overview

The mobile app financial model provides a comprehensive financial plan template for a mobile app business such as a startup or an existing app business. The model includes two sources of revenues, the membership fees and in-app advertisement.

The objective of the model is to provide a key financial planning tool to support fundraising based on a solid financial plan allowing investors and founders a deep understanding of how the economics of such app business works. The Excel model provides monthly and yearly projections over a period of 5 years. The financial model serves as the basis for a Mobile App business plan.

The Excel model template provides the following:

• Summary with key charts and information
Financial Overview
Projected metrics
Required funding, uses and sources of funding
Charts and graphs
• Revenue Streams
• Costs include
Acquisition costs
Payroll
Marketing Budget for Paid Ads, etc
• Monthly and Yearly Financial Projections
Income Statement
Standardized Income Statement
Balance Sheet
Cash Flow Statement
Debt schedule
Fixed Asset Schedule CAPEX and depreciation
Software Development Costs, Intangible Assets and Amortization
• Financing Structure - Calculation of required Equity and/or debt Financing
• Scenarios

The financial model uses a very transparent and easy to follow bottom up approach to project financial statements, operational metrics and it allows to obtain a deep and solid understanding of the drivers of a mobile app business works.

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