Overview

This publication contains a set of very practical tools to describe, analyze and forecast a company’s sales, profitability and portfolio performance. They are accompanied with professionally designed charts to help communicate the outcomes and can be used for in-house analysis, management or shareholder reports, due diligence or consulting assignments.

The tools:

1) Describe and visualize a company’s actual performance

  • Calculate the total, average, median sales and other statistics giving a full picture of the historic sales performance
  • Explain the basis of seasonality analysis
  • Draw seasonality patterns on a cycle plot
  • Analyze and forecast seasonality based on monthly data.

I have a separate publication which explains seasonality analysis further. You can find it on this link:  https://marketplace.corporatefinanceinstitute.com/finance-templates/measuring-and-modelling-seasonality/

3) Identify the reasons for variations between the years or between the budget and actual (calculate price, volume and mix effects for the whole portfolio and by category).

If you wish to learn more about price-volume-mix analysis you can check out my publication

https://marketplace.corporatefinanceinstitute.com/finance-templates/price-volume-mix-analysis/

4) Provide a scientific basis for making educated predictions of future sales and portfolio performance

  • Build trends and explain why commonly used CAGR rarely gives reliable future estimates. CAGR takes only two reference points (beginning and end of analyzed period) and does not take into account possible fluctuations between those points. This section also explains how to tie volatilities to a timeline using standard error and make sensitivities based on that analysis.
  • Measure historic volatilities and translate them into model scenarios with a desired level of confidence. In this part we will calculate the standard deviation for quarterly data and see how it is extrapolated to annual amounts.
Reviews Add a review
No reviews yet

More From Andrei Okhlopkov

Browse our top rated business templates. See All
Marketing Budget
324
0
Marketing and promotion are instrumental in boosting sales and maintaining high revenues. This template built on the highest professional financial…
Loan Schedule
644
4
This template will help you calculate loan and interest balances, accrued interest at any point in time on loans granted or issued.…
Capex Budget
810
2
 Any company which uses fixed assets in its operations needs to know:   Investment cash flow related to new fixed…
Payroll Budget
1,037
2
Payroll expenses and employee costs in general form an important and material part of a company’s budget. This template built on the highest…
Travel Budget
1,023
0
Travel expenses make up an important and material part of a company’s budget. This template built on the highest professional financial modeling…
HR Analytics and Dashboard
1,652
0
This publication contains a set of tools to perform employee analysis and communicate key statistics in a concise, efficient and…
See All